PI Apparel Hong Kong Event Review

Posted by Maeve Sugrue on 18-Apr-2017 16:26:51

The team have not long returned from a highly successful brand new addition to the PI Apparel conference world series. Back in 2013, we launched PI Apparel Europe in response to the ever-increasing number of brands attending our cross-industry event, who wanted to examine the crucial role that technology plays – especially in the fast-moving world of fashion, apparel and footwear. While over the last four years we have seen the event grow to the point it regularly sells out in New York, that didn't take away from the nerves launching an event in Asia from a small office in London. I am pleased to say however, we are back at the PI Apparel HQ with smiles all round.

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Topics: Events, Future Technologies, innovation

How To Do Wearable Technology Well

Posted by Maeve Sugrue on 30-Mar-2017 08:40:00


Silk scarf by THEUNSEEN: when draped around the body forms patterns of colour responsive to motion.

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Topics: Wearables, innovation, Wearable Technology

How To Bring An Iconic Brand Into The Digital Age

Posted by Maeve Sugrue on 24-Oct-2016 16:33:19


A recurring theme at PI Apparel Berlin earlier this month, was how those of you working in luxury and legacy brands, which have for decades if not centuries, prided themselves in being heritage labels steeped in tradition, can appeal to a newer, younger and wider audience without alienating traditional customers.

Over the two days we were lucky enough to hear from some of fashion's forward thinkers – including Cathy McGabe, CIO at Jaeger, who is currently spearheading the digital business transformation. The sixties helped establish Jaeger as an iconic luxury brand, but to stay relevant they have to ensure they engage with their customers in the fast moving digital marketplace. Having lead IT-enabled change at Burberry, another iconic British designer brand, Cathy was the ideal person to lead the change, and she joined us at PI Apparel Berlinto share the journey of their digital transformation. 

Here are some of our key takeaways from Cathy’s session:

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Topics: innovation, Digital Transformation

Your journey In 3D Technology

Posted by Maeve Sugrue on 30-Aug-2016 09:12:14

3D technology is a business and design enabler, and with the right tools in place you can improve lead time in today's age of instant gratification, efficiency where many brands are searching for ways to be more profitable, sustainability – a global agenda, and bringing it back to the consumer by enabling them to engage with the design process. However, many apparel brands haven’t embarked on the journey yet.

As PI Apparel Chairman Craig Crawford says in his recent interview on 3D technology in Fashion – there is no wrong way or right way of doing 3D – “the only wrong way of doing it, is to not do it”.

With that in mind, here are 5 tips to help you along your journey:

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Topics: 3D Technology, Future Technologies, innovation

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PI Apparel Keynote: PVH Corp

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