Under Armour - Making All Athletes Better With 3D Technology

Posted by Maeve Sugrue on 28-Apr-2017 08:30:00

When it comes to early tech adoption in the apparel & footwear industry, sports and fitness brands have most certainly taken the lead. One such company well known for its innovation and early adoption is Under Armour. Yet even they experience the hurdle of ‘how does technological innovation affect the bottom line’.

The desire to work in 3D was present at Under Armour long before they got the funding, as the business side of the company struggled to see its immediate value. It wasn't until they decided to grow their women's offering by 30% and were faltering on meeting prototype deadlines that it began to be considered a viable solution to working in an agile, flexible and efficient manner. It was at this point that the CTO at the time engaged with Optitex to virtualize and bring 3D into the showroom.

For those of you that don’t already know, PI Apparel has partnered with Target to form the 3D Retail coalition (3D.RC), a group whose sole purpose is to help companies who are currently using 3D or intending on investing in it. As such, the 3D.RC will be welcoming Under Armour's Jami Dunbar (VP, Apparel Manufacturing) and Lisa Struble (VP, Technical Design) who will share the Under Armour 3D journey.

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Topics: 3D Technology, Future Technologies, Digital Transformation, Digital Journey, Digital Strategy

PI Apparel Hong Kong Event Review

Posted by Maeve Sugrue on 18-Apr-2017 16:26:51

The team have not long returned from a highly successful brand new addition to the PI Apparel conference world series. Back in 2013, we launched PI Apparel Europe in response to the ever-increasing number of brands attending our cross-industry event, who wanted to examine the crucial role that technology plays – especially in the fast-moving world of fashion, apparel and footwear. While over the last four years we have seen the event grow to the point it regularly sells out in New York, that didn't take away from the nerves launching an event in Asia from a small office in London. I am pleased to say however, we are back at the PI Apparel HQ with smiles all round.

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Topics: Events, Future Technologies, innovation

Step away from the bandwagon

Posted by Will Milling on 05-Jan-2017 16:39:42

 

The new year has passed, and social media is awash with post-mortems of last year, as well as ubiquitous forecasts on what will happen or what we should be doing in the coming 12 months.

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Topics: Future Technologies, IT Transformation, New Systems Implementation, Digital Transformation, Digital Strategy

Apparel Design by Committee: We Invented the Social Enterprise!

Posted by Craig Crawford on 31-Oct-2016 17:36:35

Let's face it; as Designers and Product Developers, social collaboration is at the heart of what we do; we take our inspiration from the world around us and share it amongst our teams to refine and drive product concepts and moods. And then, when we're ready, we release these to our development partners to gather their input before we start to create products and raw materials.   

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Topics: Future Technologies, Social Collaboration, Collaboration

Your journey In 3D Technology

Posted by Maeve Sugrue on 30-Aug-2016 09:12:14

3D technology is a business and design enabler, and with the right tools in place you can improve lead time in today's age of instant gratification, efficiency where many brands are searching for ways to be more profitable, sustainability – a global agenda, and bringing it back to the consumer by enabling them to engage with the design process. However, many apparel brands haven’t embarked on the journey yet.

As PI Apparel Chairman Craig Crawford says in his recent interview on 3D technology in Fashion – there is no wrong way or right way of doing 3D – “the only wrong way of doing it, is to not do it”.

With that in mind, here are 5 tips to help you along your journey:

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Topics: 3D Technology, Future Technologies, innovation

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