Under Armour - Making All Athletes Better With 3D Technology

Posted by Maeve Sugrue on 28-Apr-2017 08:30:00

When it comes to early tech adoption in the apparel & footwear industry, sports and fitness brands have most certainly taken the lead. One such company well known for its innovation and early adoption is Under Armour. Yet even they experience the hurdle of ‘how does technological innovation affect the bottom line’.

The desire to work in 3D was present at Under Armour long before they got the funding, as the business side of the company struggled to see its immediate value. It wasn't until they decided to grow their women's offering by 30% and were faltering on meeting prototype deadlines that it began to be considered a viable solution to working in an agile, flexible and efficient manner. It was at this point that the CTO at the time engaged with Optitex to virtualize and bring 3D into the showroom.

For those of you that don’t already know, PI Apparel has partnered with Target to form the 3D Retail coalition (3D.RC), a group whose sole purpose is to help companies who are currently using 3D or intending on investing in it. As such, the 3D.RC will be welcoming Under Armour's Jami Dunbar (VP, Apparel Manufacturing) and Lisa Struble (VP, Technical Design) who will share the Under Armour 3D journey.

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Topics: 3D Technology, Future Technologies, Digital Transformation, Digital Journey, Digital Strategy

The 4-Month PLM Implementation Story

Posted by Maeve Sugrue on 23-Mar-2017 08:00:00

4 months is a long time in fashion. It’s the time it takes for a whole season to change, and seemingly when it comes to digital transformation at Mustang, 4 months is how long it takes for a PLM implementation.

For those of you who don’t know, Mustang GmbH are the oldest denim manufacturer in Europe. With 80 years of denim experience covering most of Europe for both retail and wholesale, their span is vast. While they managed to achieve this formerly using the likes of Excel, local lists, and BOMs made in Adobe AI, they knew that a heritage business shouldn't mean heritage it IT architecture.

We were working with a lot of local lists, a lot of mistakes, and a lot of time consumed looking for the most recent list. We wanted to make a big step into the future, not just for the present, but to be ready for the future.

Their challenge was to step into the future and gain more control over their product lifecycle, which in turn would reduce supply-chain inefficiencies and shorten time to market. They selected their PLM system, and in no less than four months it was rolled out.

In this video from PI Apparel in Berlin, Julia Dubowy, Director of Operations at Mustang shares how they achieved this rapid IT systems transformation and how it reshaped the way they do business.

We have shorter meetings as the data is accessible and 40% fewer questions during the product development process. We can easily assess our suppliers and are always up to date. Overall our process is 30% faster

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Topics: PLM, IT Architecture, Implementation, Digital Transformation

Using 3D Body Scanning to Solve the Issue of Poor Fit

Posted by Maeve Sugrue on 16-Mar-2017 15:23:36

The apparel, fashion and footwear industry is a fast paced enviroment, where those hungry for innovation thrive. New product lines boast new trends, new technology,  new standards. Yet in this everchanging landscape, one thing has remained a consistent cause for concern in recent years – fit.

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Topics: 3D Technology, Digital Transformation, Digital Strategy, Body Scanning

Step away from the bandwagon

Posted by Will Milling on 05-Jan-2017 16:39:42

 

The new year has passed, and social media is awash with post-mortems of last year, as well as ubiquitous forecasts on what will happen or what we should be doing in the coming 12 months.

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Topics: Future Technologies, IT Transformation, New Systems Implementation, Digital Transformation, Digital Strategy

How To Bring An Iconic Brand Into The Digital Age

Posted by Maeve Sugrue on 24-Oct-2016 16:33:19


A recurring theme at PI Apparel Berlin earlier this month, was how those of you working in luxury and legacy brands, which have for decades if not centuries, prided themselves in being heritage labels steeped in tradition, can appeal to a newer, younger and wider audience without alienating traditional customers.

Over the two days we were lucky enough to hear from some of fashion's forward thinkers – including Cathy McGabe, CIO at Jaeger, who is currently spearheading the digital business transformation. The sixties helped establish Jaeger as an iconic luxury brand, but to stay relevant they have to ensure they engage with their customers in the fast moving digital marketplace. Having lead IT-enabled change at Burberry, another iconic British designer brand, Cathy was the ideal person to lead the change, and she joined us at PI Apparel Berlinto share the journey of their digital transformation. 

Here are some of our key takeaways from Cathy’s session:

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Topics: innovation, Digital Transformation

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