How Triumph Have Used PLM To Extend 130 Years of Innovation

Posted by Maeve Sugrue on 05-May-2017 08:35:00

Triumph has achieved significant growth since it was founded in 1886 as a little corset factory in Germany. Today, the company is present in 120 countries with its core brands, Triumph® and sloggi®, and had 2014 revenues of 1.437 billion euros. As a successful global manufacturer of lingerie, underwear, sleepwear and swimwear, Triumph is continually looking to improve its ability to maximise innovation while simultaneously managing the inherent complexity and scale of their operation.

As a global brand manufacturer, the structure at Triumph is very complex and vast. With three innovation centers, four design centers, five production centers and 3rd party sourcing all spread across Germany, Austria, Hong Kong and Japan, different processes were being used across the board, and information stored in scattered local lists.

Triumph decided that they needed a business enabling technology that would bring these factions under one umbrella, and turned to PLM.

Triumph is going through a business transformation and PLM is one part of it. We know we can be much smarter in developing our products and bringing them to market faster through a global PLM system.

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Topics: PLM, innovation, IT Architecture

Under Armour - Making All Athletes Better With 3D Technology

Posted by Maeve Sugrue on 28-Apr-2017 08:30:00

When it comes to early tech adoption in the apparel & footwear industry, sports and fitness brands have most certainly taken the lead. One such company well known for its innovation and early adoption is Under Armour. Yet even they experience the hurdle of ‘how does technological innovation affect the bottom line’.

The desire to work in 3D was present at Under Armour long before they got the funding, as the business side of the company struggled to see its immediate value. It wasn't until they decided to grow their women's offering by 30% and were faltering on meeting prototype deadlines that it began to be considered a viable solution to working in an agile, flexible and efficient manner. It was at this point that the CTO at the time engaged with Optitex to virtualize and bring 3D into the showroom.

For those of you that don’t already know, PI Apparel has partnered with Target to form the 3D Retail coalition (3D.RC), a group whose sole purpose is to help companies who are currently using 3D or intending on investing in it. As such, the 3D.RC will be welcoming Under Armour's Jami Dunbar (VP, Apparel Manufacturing) and Lisa Struble (VP, Technical Design) who will share the Under Armour 3D journey.

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Topics: 3D Technology, Future Technologies, Digital Transformation, Digital Journey, Digital Strategy

PI Apparel Hong Kong Event Review

Posted by Maeve Sugrue on 18-Apr-2017 16:26:51

The team have not long returned from a highly successful brand new addition to the PI Apparel conference world series. Back in 2013, we launched PI Apparel Europe in response to the ever-increasing number of brands attending our cross-industry event, who wanted to examine the crucial role that technology plays – especially in the fast-moving world of fashion, apparel and footwear. While over the last four years we have seen the event grow to the point it regularly sells out in New York, that didn't take away from the nerves launching an event in Asia from a small office in London. I am pleased to say however, we are back at the PI Apparel HQ with smiles all round.

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Topics: Events, Future Technologies, innovation

How To Do Wearable Technology Well

Posted by Maeve Sugrue on 30-Mar-2017 08:40:00


Silk scarf by THEUNSEEN: when draped around the body forms patterns of colour responsive to motion.

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Topics: Wearables, innovation, Wearable Technology

The 4-Month PLM Implementation Story

Posted by Maeve Sugrue on 23-Mar-2017 08:00:00

4 months is a long time in fashion. It’s the time it takes for a whole season to change, and seemingly when it comes to digital transformation at Mustang, 4 months is how long it takes for a PLM implementation.

For those of you who don’t know, Mustang GmbH are the oldest denim manufacturer in Europe. With 80 years of denim experience covering most of Europe for both retail and wholesale, their span is vast. While they managed to achieve this formerly using the likes of Excel, local lists, and BOMs made in Adobe AI, they knew that a heritage business shouldn't mean heritage it IT architecture.

We were working with a lot of local lists, a lot of mistakes, and a lot of time consumed looking for the most recent list. We wanted to make a big step into the future, not just for the present, but to be ready for the future.

Their challenge was to step into the future and gain more control over their product lifecycle, which in turn would reduce supply-chain inefficiencies and shorten time to market. They selected their PLM system, and in no less than four months it was rolled out.

In this video from PI Apparel in Berlin, Julia Dubowy, Director of Operations at Mustang shares how they achieved this rapid IT systems transformation and how it reshaped the way they do business.

We have shorter meetings as the data is accessible and 40% fewer questions during the product development process. We can easily assess our suppliers and are always up to date. Overall our process is 30% faster

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Topics: PLM, IT Architecture, Implementation, Digital Transformation

Using 3D Body Scanning to Solve the Issue of Poor Fit

Posted by Maeve Sugrue on 16-Mar-2017 15:23:36

The apparel, fashion and footwear industry is a fast paced enviroment, where those hungry for innovation thrive. New product lines boast new trends, new technology,  new standards. Yet in this everchanging landscape, one thing has remained a consistent cause for concern in recent years – fit.

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Topics: 3D Technology, Digital Transformation, Digital Strategy, Body Scanning

Step away from the bandwagon

Posted by Will Milling on 05-Jan-2017 16:39:42

 

The new year has passed, and social media is awash with post-mortems of last year, as well as ubiquitous forecasts on what will happen or what we should be doing in the coming 12 months.

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Topics: Future Technologies, IT Transformation, New Systems Implementation, Digital Transformation, Digital Strategy

Using 3D & augmented reality to enhance the digital journey

Posted by Fiona Spence on 06-Dec-2016 16:09:12

 

Coco Chanel believed that “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening”.  It’s a view firmly echoed by Jonathan Chippindale (Holition CEO), as he considers innovation in fashion and retail and discusses the ground-breaking projects he and his colleagues have been working on. Fashion and technology have always worked hand-in-hand but there is renewed energy as fashion brands and designers collaborate with technologists to explore how the Internet of Things, 3D, AR, VR, smart materials and wearable technologies can be harnessed to create desirable new products and open new markets.

"Technology has to be beautiful to work" he stresses "it’s not just about creating beautiful and realistic apps - it’s about ensuring the end user fully engages with the product. We are driven by the human to technology experience or 'digital anthropology', to craft beautiful digital retail experiences which seamlessly integrate design with emerging technology".

It is often said that luxury brands should adopt digital technology to create new aesthetics where the smart tech enhances the form rather than just offering functionality. Smartwatches and fitness trackers have led the consumer take up of wearables to date but demand has been mixed. Combining aesthetics with technology was one of the reasons why the Apple Watch launch was delayed and, even though it has generated a billion dollars in revenue, sales have not perhaps been as high as was hoped. New, high end
products are coming to market now such as smart rings which allow users to change the colour of the stone to match their outfit or smart materials which change colour to match the wearer’s mood.

Chippindale feels that the wearables trend may have swung too far towards the selfie generation, with applications simply telling us ever more about ourselves, how we are feeling and how we are performing rather than communicating something more interesting or useful. He is keen to elevate thinking about the
potential of wearables away from fitness, wellbeing and ‘being all about me me me…’ and warns that ‘there is a danger that wearables in fashion will start to die out, particularly if brands just continue to pursue gimmicky neon-signs and LED dresses. Wearables must be more than an adjunct or enhancement to an existing product.’

Technology has to be beautiful to work, it’s not just about creating beautiful and realistic apps - it’s about ensuring the end user fully engages with the product.

VIRTUAL COSMETICS
Cosmetics is a good example where innovative technology can enhance the trying on makeup experience. Holition developed and created ‘FACE by Holition’ in 2015, an immersive virtual cosmetic experience which enables people to try out different looks and styles using their smartphones or tablets. This gives cosmetics retailers a great opportunity to directly engage with their customers by offering ‘a try before
you buy’ option. Chippindale says ‘we’re fortunate to have a a team of female developers who, particularly in this case, understand makeup, such as skin tone, face shapes, eyes and lip contours. Most important was to create a beautiful seamless app which people could trust and engage with’.

Chippindale adds ‘we were very excited to be invited to create virtual looks for “Warpaint”, an exhibition which coincided with the V&A’s much acclaimed exhibition: Alexander McQueen: Savage Beauty. At the V+A visitors were able to ‘try on’ a virtual feathered look straight from one of McQueen’s infamous catwalk shows’.

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Holition has since customised its FACE app for a number of beauty clients including Cover Girl, Sally Hansen and Rimmel. The clever thing about Cover Girl’s BeautyU is its ability to identify and read the user’s facial features and characteristics, including skin tone, at a highspeed rate, and offer recommendations - a bit like having your own beauty consultant; The recently launched Rimmel GetTheLook app is the first-ever real-time 3D make-up simulation application that enables consumers to try out other people’s make-up styles making it possible to point a phone or tablet at a friend’s made-up face then virtually try on the same look using colour-matched cosmetics by Rimmel.

Holition adapted its FACE technology to develop ‘Nails by Holition’ resulting in the world’s first ever virtual nail colour for Sally Hansen’s ManiMatch™ with realistic  visualisation of nails integrating real-time light reflection. Just hold a smart phone over the hand and voilà, the selected nail colour appears on the fingernails.

 

HOLITION'S FASHION TECH PRODUCTS

Holition is evolving all the time – it began as a company creating 3D virtual reality applications allowing customers to ‘try on’ luxury goods such as diamonds, jewellery and watches and then, by exploring the
boundaries of the technology, they were able to extend this to clothing, shoes and makeup. Holition is a company always looking to see where to go with their ideas and creativity. Although their client base is luxury fashion and beauty focused, they also like looking at future innovation ideas outside of that niche
and its endless possibilities.

Chippindale says ‘our collaboration with alchemist, Lauren Bowker and her exploration house, T H E U N S E E N was really interesting as it provoked thinking around colour changing apparel sensitive to the human mind - this is still ongoing as the potential to extend this to other  accessories is enormous’.

Holition is currently working with artist and designer, Professor Helen Storey MBE RDI on a unique installation that brings statistics and fashion together to explore one of the world’s
most pressing issues - human displacement. For Holition it’s about finding new ways to look at data which allows people to get a sense of their surroundings as well as highlighting complex issues from around the world. The dress has just been on exhibition at London’s Science Museum’.


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Topics: 3D Technology, Augmented Reality, Digital Journey, Digital Strategy

Apparel Design by Committee: We Invented the Social Enterprise!

Posted by Craig Crawford on 31-Oct-2016 17:36:35

Let's face it; as Designers and Product Developers, social collaboration is at the heart of what we do; we take our inspiration from the world around us and share it amongst our teams to refine and drive product concepts and moods. And then, when we're ready, we release these to our development partners to gather their input before we start to create products and raw materials.   

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Topics: Future Technologies, Social Collaboration, Collaboration

How To Bring An Iconic Brand Into The Digital Age

Posted by Maeve Sugrue on 24-Oct-2016 16:33:19


A recurring theme at PI Apparel Berlin earlier this month, was how those of you working in luxury and legacy brands, which have for decades if not centuries, prided themselves in being heritage labels steeped in tradition, can appeal to a newer, younger and wider audience without alienating traditional customers.

Over the two days we were lucky enough to hear from some of fashion's forward thinkers – including Cathy McGabe, CIO at Jaeger, who is currently spearheading the digital business transformation. The sixties helped establish Jaeger as an iconic luxury brand, but to stay relevant they have to ensure they engage with their customers in the fast moving digital marketplace. Having lead IT-enabled change at Burberry, another iconic British designer brand, Cathy was the ideal person to lead the change, and she joined us at PI Apparel Berlinto share the journey of their digital transformation. 

Here are some of our key takeaways from Cathy’s session:

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Topics: innovation, Digital Transformation

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